VINOOS by AMS wins Columbus Trophy with ‘The real Winegum’

Vinoos by AMS wins Columbus Trophy with ‘The Real Winegum’

12th edition of prize for entrepreneurs awarded during hospitality tradeshow BBB at MECC Maastricht (The Netherlands)

The Columbus Trophy was awarded to a successful young entrepreneur who is active in the hospitality industry. This time, Mireille Reuling from Vinoos by AMS was handed the award by the head of the jury, Robert Melaard, and Minister of Economic Affairs for the Province of Limburg, Twan Beurskens. She received the Trophy during hospitality tradeshow BBB in MECC Maastricht. The Columbus Trophy is an initiative of Mise en Place and MECC Maastricht, organised by Servicecenter 4Hospitality.

‘I’m lost for words! This really shows the real potential
of edible wine as a luxury treat!’

– winner Mireille Reuling, The Real WINE Gum

Unique support for entrepreneurs
The Columbus Trophy ( is an encouraging prize for entrepreneurs who are successful as a supplier to hospitality, or who have created an innovative hospitality concept. What started as a regional prize in the South of The Netherlands now has grown into a competition in which companies from all over Europe compete. The winner not only gains international recognition, but also receives €2,500 in prize money, solely for the development of the awarded business concept. In comparison to other competitions in Europe, the Columbus Trophy doesn’t only focus on the product of service, but on the entrepreneur behind it.

Back to its roots
The Columbus Trophy has returned to its roots for its 12th edition, which is hospitality tradeshow BBB in Maastricht. The seven finalists are presenting themselves at the tradeshow in their own area. The hospitality tradeshow BBB offers the finalists a wide Euregional platform to meet new prospects. The quality of the visitors is high and the tradeshow is the perfect entrance into the Euregional market.

Adult luxury wine treat
“Who doesn’t long for evenings spent sipping wine on the sofa with friends? We all do.”
But there are so many people who are not able to, because of pregnancy, religion or alcohol prohibition. The winner Vinoos by AMS created, after years of research and development, the concept of edible wine as ‘Real Wine gums’. They want to evoke the experience from that first sip, but without actually drinking. A totally new and exclusive food design, not as candy for children but as an adult luxury treat. Customer experience is becoming increasingly important, especially for the hotel and event industry. That’s why The Real Wine Gum is available in Chardonnay and Merlot flavours with high-end positioning in the B2B and B2C markets, both nationally and internationally.

Grilled sandwiches with a cause
The second place went to ‘Tosti van Josti’, a lunch-restaurant in The Hague, created by Jasper Kool and Sam Holtus. A company somewhat different compared to others because in this lunch-restaurant the tastiest toasties (grilled sandwiches) are created and served by employees with a labour-disability. In a socially responsible way, they serve majorly ecological and healthy products of high quality in the most exotic variety of grilled sandwiches known to the public. Their dream is to expand their business and to offer at least 100 labour-disabled people a dignified job.

Organic Happiness
Simone Giacomelli from Ice Dreams (Milan) finished third. This revolutionary Italian artisan ice company has a vision of promoting health and happiness. Ice Dream took the world’s happiest form of food and reinvented it as a delicious medium to promote wellbeing, because it is 100% organic. Also the ice is created through a cold preparation that preserves all the nutrients of fresh ingredients.

Purchasing power, clean air, pita’s and vegan flapjacks
The other four finalist also have innovate ideas and concepts, ready to conquer the market. For example Martin van der Sluis has created a new standard for clean air called Plasmamade (The Netherlands) with a patented recirculation filter. Peter Crauwels from (Belgium) offers a digital platform where the creates a WIN-WIN-WIN situation for the customer, merchants and consultants. The success of Marlies Wolters’ Nina Bakery Europe (The Netherlands) owes to an excellent pita bread, which is getting loyalty for more than 70 years from Israel. Philip Kahnis and Rob Kronekker are conquering the market with their Hafervoll (Germany), an oven baked and handmade flapjack filled with oats, nuts and dried fruits.
For more information about all of the finalist of the Columbus Trophy, please visit the website

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